Experiential Over Transactional

A transactional check-in desk does not a welcoming encounter make. Sculptural elements – pictured below – redefine the check-in procession and introduce guests to the property’s point of view, personified in artful design touchpoints. Discrete service anticipates needs with invisible technology backing personal touchpoints. Convenience, personality, and responsiveness are hallmarks of a luxury arrival.

Make a Scene: Demand Generation

From reception, an intuitive free-flow encourages connective pauses at venue-oriented food and drink options. The scene says “stay a while” to travelers in motion.

Paths of movement and sightlines are cleverly orchestrated to funnel visitors and guests through toward a natural engagement in food & beverage offerings, generating demand and capturing additional revenue. Market research informs targeted features that drive guest engagement, increasing time – and money – spent. Transforming points-of-sale with impactful design moments attracts interest. Intuitive design space programs provide unobstructed flow for both guests and from back-of-house: nothing stands in the way of a service opportunity.

Adaptability and Freedom to Choose

The new luxury flirts with informality and flexibility: come as you are, the space adapts accordingly. Consumer cravings for individuation are matched with diverse social options that are placed front and center in the arrival sequence.

The return on tight urban footprints is maximized with spaces that do multiple duties. New experiences are sparked for the routine traveler: a craft cocktail may be served right alongside the room key. Whether the aim is to see or be seen, a sumptuous community “living room” accommodates with structured spots for business meetings, intimate lounge arrangements, and cozy solo reading nooks – as showcased at the Elizabeth Hotel pictured below.

Once guests arrive, see how amenity programming can keep them engaged.